FOSTEC Ventures starts independent service provider for marketplace management with factor-a GmbH from Hamburg

How do I make my brand visible on Amazon ? How can I optimise my conditions and what is the precondition for informed customer retention? The first German full-service offer for product marketing on Amazon and other trading platforms is starting today with  factor-a GmbH. The agency is a joint foundation of e-commerce entrepreneur and consultant Adrian Hotz and Markus Fost (FOSTEC Ventures) respectively. The company arises from the successful eTribes company and consultancy network around the entrepreneurs Alexander Graf and Nils Seebach. The Director of factor-a is Janne-Flemming Berngruber, 31. He brings determined know-how from marketplace management including for international clients (including Donkey Products). At the start of the agency, he published together with the founding team of factor-a the provocative market study “Knut and the Amazons”.

factor-a Director Janne-Flemming Berngruber: “For brand manufacturers, Amazon is not a trader, it is a highly complex ecosystem in which they have to have a presence, just as in their own market.” Around half of e-commerce sales in Germany of around 42,8 billion Euro (IFH Cologne) are made by Amazon as a marketplace, according to estimates by the sector blog insidecommerce.de. The challenge for manufacturers and for smaller traders is this: to strategically capture the complex mechanisms, instruments, use scenarios and conditions of Amazon in their growing dynamic and use them profitably for the marketing of their own products: from negotiation issues about market development and sales strategies to analytics and the internationalisation of products..

Hands-on withAmazon

The factor-a offer which can be booked by module benefits from a network of experts and information from more than 100 consultancy projects of which about 50 were workshops with a definite focus on Amazon. A first impression of the task is given by market study “Knut and the Amazons”, available now. Why “Amazon would never do anything like that” is not a good reason for not having an Amazon strategy.” It is part of a public series of studies from the  eTribes partner network, which illuminates the changed paradigm in e-commerce and uses the legend of the Danish king to show the myths and misconceptions in this field. The study can be downloaded at factor-a.de.

About factor-a

factor-a, the full-service agency founded in August 2015, offers independent marketplace management  for brand manufacturers and traders on Amazon and other trading platforms. It arose from the successful company and consultancy network  eTribe, around Alexander Graf and Nils Seebach and i a joint founding of the entrepreneur and e-commerce experts Adrian Hotz and Markus Fost respectively. The aim was to develop an operative offer for the demand from numerous consultancy projects, workshops and seminars around Amazon. Director Janne Berngruber has gathered a network of experts in strategic marketplace management including from international projects behind him. The company with five permanent employees is based in Hamburg.

Amazon is starting sales of the performance-improving dietary supplement Virtusin®.

The newly-formed MFSK Pharma Sales GmbH from Schlierbach in Baden-Württemberg is presenting its first product: the dietary supplement VIRTUSIN® High Potential, based on high quality ingredients. The carefully combined vitamins, minerals and plant extracts in the capsules is intended to help support the body and the mind in daily stressful situations. It is particularly focussed on cognitive functions.  Every day, high performers like managers, students and sportspeople have to overcome completely individual personal challenges. In order to maximise their own capabilities, their brains need continuous supply of important nutrients such as zinc, iron or pantothenic acid. While iron and zinc here support cognitive functions, pantothenic acid contributes to mental performance. Hectic office life and pressure to perform in studies often means that many people will just not manage to take in a balanced mix of vitamins, minerals and trace elements on a daily basis. The consequences: unrest, exhaustion, frustration. Health suffers, performance and concentration levels drop off sharply. High performers in industry, business, sport and leisure who take three capsules of VIRTUSIN® High Potential daily can promote their physical and mental constitution. The dietary supplement supports them in tackling daily projects with strength and vital energy – in the office, laboratory, on the daily treadmill. Virtusin® High Potential is available now online.

About MFS Pharma Vertrieb GmbH

The pharmaceutical company MFS Pharma Vertrieb GmbH was founded in August 2015 by the Development Engineer Saba Kakavand, the Diplom Economist Felix Gassmann and the Director of the business consultant FOSTEC Commerce Consultants, Markus Fost. As independent entrepreneurs, workers and highly qualified specialists, they know the challenges of a stressful training route and working life. Deshalb entwickelten sie VIRTUSIN®. It was their aim to create a product that is completely natural with no artificial additives and with no side effects. The result was Virtusin® – the highest quality natural product on the dietary supplement market.

Exclusive Advertising Materials by XciteRC® to inspire clients with an eye to service and quality.

XciteRC® has been selling special advertising materials since 2014. Company-specific advertising on remotely controlled models, land sea and air, achieves a broad reach and high visibility, wins admirers and increases sales.

As an example, in 2014 the electrical tool manufacturer Metabo gave its customers an XciteRC®  RC-Truggy in the Corporate Design with a purchase of special offer goods and increased its sales by 20% with this sales promotion!

Quote from Kyle Leitch, Metabo AG: “What is important in selecting the advertising article is that it embodies the characteristics of our tools. Power, performance and quality. That is why the XciteRC® models were such a great success with our customers.”

About XciteRC® Modellbau GmbH & Co. KG

The company XciteRC Modellbau GmbH & Co. KG was founded in spring 2013 by  Gunther Mürdter, Werner Bergbauer and Markus Fost . The company develops and manufactures models and toy articles offered for sale through specialist shops. To appeal optimally to various target groups,  XciteRC-products are sold under the various sub-brands XciteRC Fun, XciteRC Hobby, XciteRC Professional, XciteRC Military and energyXXL .