Amazon Marketplace Management with factor-a GmbH

FOSTEC Ventures starts independent service provider for marketplace management with factor-a GmbH from Hamburg

How do I make my brand visible on Amazon ? How can I optimise my conditions and what is the precondition for informed customer retention? The first German full-service offer for product marketing on Amazon and other trading platforms is starting today with  factor-a GmbH. The agency is a joint foundation of e-commerce entrepreneur and consultant Adrian Hotz and Markus Fost (FOSTEC Ventures) respectively. The company arises from the successful eTribes company and consultancy network around the entrepreneurs Alexander Graf and Nils Seebach. The Director of factor-a is Janne-Flemming Berngruber, 31. He brings determined know-how from marketplace management including for international clients (including Donkey Products). At the start of the agency, he published together with the founding team of factor-a the provocative market study “Knut and the Amazons”.

factor-a Director Janne-Flemming Berngruber: “For brand manufacturers, Amazon is not a trader, it is a highly complex ecosystem in which they have to have a presence, just as in their own market.” Around half of e-commerce sales in Germany of around 42,8 billion Euro (IFH Cologne) are made by Amazon as a marketplace, according to estimates by the sector blog insidecommerce.de. The challenge for manufacturers and for smaller traders is this: to strategically capture the complex mechanisms, instruments, use scenarios and conditions of Amazon in their growing dynamic and use them profitably for the marketing of their own products: from negotiation issues about market development and sales strategies to analytics and the internationalisation of products..

Hands-on withAmazon

The factor-a offer which can be booked by module benefits from a network of experts and information from more than 100 consultancy projects of which about 50 were workshops with a definite focus on Amazon. A first impression of the task is given by market study “Knut and the Amazons”, available now. Why “Amazon would never do anything like that” is not a good reason for not having an Amazon strategy.” It is part of a public series of studies from the  eTribes partner network, which illuminates the changed paradigm in e-commerce and uses the legend of the Danish king to show the myths and misconceptions in this field. The study can be downloaded at factor-a.de.

About factor-a

factor-a, the full-service agency founded in August 2015, offers independent marketplace management  for brand manufacturers and traders on Amazon and other trading platforms. It arose from the successful company and consultancy network  eTribe, around Alexander Graf and Nils Seebach and i a joint founding of the entrepreneur and e-commerce experts Adrian Hotz and Markus Fost respectively. The aim was to develop an operative offer for the demand from numerous consultancy projects, workshops and seminars around Amazon. Director Janne Berngruber has gathered a network of experts in strategic marketplace management including from international projects behind him. The company with five permanent employees is based in Hamburg.